How I See Beauty
(Why Shaping a Complete Image Matters More Than Beauty Alone)
I approach beauty from two distinct but interconnected perspectives.
On one hand, beauty is a matter of symmetry and proportion—the kind that adheres to the golden ratio, a concept found in nature and embedded in the DNA of the greatest designers, architects, and artists. Even if we are not consciously aware of it, we feel this ratio—it evokes harmony and balance. Psychologists Randy Thornhill and Steve Gangestad, through extensive research, concluded that human beauty is deeply tied to symmetry. In both humans and the animal kingdom, symmetry signals optimal health, balanced hormone levels, and a strong immune system. Their findings echo the timeless wisdom of Leonardo da Vinci, whose studies of the human form established the ideal of proportionality as the foundation of aesthetic perfection. All of nature, he observed, follows the logic of the golden ratio.
And yet…
Symmetry Can Be Boring
While symmetry may be universally pleasing, it can also lack personality. It is polished, but not necessarily captivating. For me, the true focus should be not on beauty in the classical sense, but on creating a complete, authentic image—one that aligns with a person’s unique personality, energy, and presence.
A person can have a symmetrical body, wear clothes that perfectly flatter it in colour, texture, and proportion—and still not leave a lasting impression. Why? Because without self-acceptance or inner contentment, beauty becomes hollow. The glow we notice in truly magnetic individuals doesn’t come from perfection. It comes from authenticity, effort, and harmony between self-image and self-expression.
That’s why I don’t work with beauty alone—I work with visual identity.
Beauty Is for Everyone
Today, beauty is no longer defined by genetics or wealth. It is not the privilege of the young or the slim or the fashionable. Anyone can be beautiful—when their outer image is an honest expression of their inner character.
A dynamic and creative woman, for example, can appear radiant in bold colours, unconventional silhouettes, and unexpected accessories—even if her body doesn’t align with traditional ideals. She captures attention not because she fits a mould, but because she has created harmony. Her look is surprising, balanced, and real.
True beauty is a composition—a visual dialogue between the physical form, the clothes we wear, and the person within.
How Do We Achieve That?
Through effort.
We all recognise it. We respect it. We are drawn to people who have taken the time to shape their appearance with intention and care—not because they follow trends, but because they’ve chosen to value their presence. Whether someone meets the conventional beauty standards or not is irrelevant. What matters is the vitality, the curiosity, the willingness to explore what clothing and style can reflect about the self.
There is no such thing as an “ugly” person. But there are people whose image reflects a kind of emotional resignation—a lack of life force, a disconnection from the joy and power that personal style can bring. And that, to me, is far more tragic than not adhering to beauty ideals.
As Dr. Vesna Godina said: “For me, beauty is what captivates me. And it doesn’t necessarily have to meet aesthetic standards.”
And sculptor Tobias Putrih put it beautifully: “What is beautiful is not what matters. What matters are the unusual, surprising things.”
Let us remember: beauty is not the goal. The goal is harmony—between who we are, how we feel, and what we project into the world.
